From the category archives:


10 Ideas for Making Your Show an Event

September 8, 2010

4. Apply the ‘get in free if’ model. Offer the opportunity to “get in free” if a specific action is followed.  This can be anything from frivolous crap to a community-based change for the better effort: Get in free with… four cans for the food bank Get in free if… you wear purple (Prince tie-in) […]

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11 (of 27) Things Touring Bands Can Do NOW To Make a Difference

August 11, 2010

04. Pay attention to geography! In the US – tour EAST of a line from Minneapolis to Texas. There are more shows and less mileage expenses in a WAY smaller area. You’ll have more time to socialize, meet people, explore, market, make friends, fix your equipment, your brain, and SHOWER once in a while. Sixty […]

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Tour:Smart weekend is almost here

July 20, 2010

So many amazing speakers. Only 7 minutes each to make 11 points. A few spaces are still available. Register here Tweet This Post

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Martin Atkin’s Secret DIY Seminar July 23 – 25 (Chicago)

July 8, 2010

Special Guests:  Lance Curran (Threadless), Ryan Manno (JBTV), Aga Dondzik (Rock Razor Scissors), Jaime Black (Q101), Mike Z (Trick Drums), and so many more… Limited to 25 attendees!  Register Now! Tweet This Post

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New Warped Video Blogs

July 8, 2010

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No Sleep Til BOOKlyn!

June 9, 2010

Get Involved in Band:Smart – No BS! We are closing down for a week.  No phone calls.  No emails.  We are isolating ourselves to finish Band:Smart – the more band-centric sequel to Tour:Smart. We are calling in the troops!  Editors, graphic designers, layout experts, illustrators, editors, chefs (hey, we need to eat), the grammar police. […]

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Martin on Warped Tour!

May 17, 2010

Warped Tour is extra special this year.  Not only are there some amazing bands playing, but our very own Martin Atkins will riffing Tour:Smart on the Kevin Says stage and has the hook-up with Sarah Saturday’s EIY booth to take you backstage for scene meet-ups with Sarah, Kevin Lyman, and other cool industry guests. Check […]

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Marrow’s “Enema” Flushes Out New Packaging Concept

March 7, 2010

Hailing from San Francisco, Marrow combines industrial, electronica, and a dash of goth to give you a sound that will have you dancing to your misery.  This trio focuses their music on the sadness in life and the dark and depressing, making Trent Reznor look like Mr. Rogers in comparison. While anyone can think up […]

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Welcome to the Music Business- You’re F*CKED! Named Best Panel at SXSW

March 5, 2010

In the onslaught of live performances that is SXSW, the ever-important panels and seminars that take place are often put on the back burner of people’s minds.  However, any good musician or music minded businessman knows that these panels are the crown jewels of SXSW.  Through comedy and sideways thinking of how the music industry […]

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Live from VCU Brandcenter – Martin Atkins

March 1, 2010

Martin recently paid a visit to the Brand Center at Virginia Commonwealth University, to give a Tour:Smart talk to advertising students.  Silver Persinger, a blogger and resident of Richmond, attended Martin’s speech and recorded the whole show.  Laughs are aplenty with this very receptive crowd, and Martin’s blend of comedy and advice appeared to have […]

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