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March 13, 2012
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It’s SXSW time again – it seems that this year there is more FRENZY – the big boys have now latched on to it and, ugh, CNN is there.I say UGH but you know I’m going to be walking past them carrying a copy of Tour:Smart in front of me dontcha – so let me just bust myself in the face right there.

I’m looking forwards to seeing a BUNCH of people down there. My speaking event is on Wednesday at 12:30 and, as much as it seems strange that so many people are converging on Austin for this week – it feels pretty strange to be a featured speaker too. Somewhere in amongst all of it there is still the spark of what this is all about – meeting people, making connections – not necessarily business networking – i mean CONNECTIONS. Discovering stuff you like and things you don’t. Its awesome to be able to bring students down there and watch them realise how many people are in this business and how many more want to get into it (thanks Madison Media Institute for letting us do that) like taking the kids to Disneyland in a way. I’m interviewing Ian Astbury on Saturday somewhere and signing books on Thursday. There are scheduled mentoring sessions too – but if you see me on the street somewhere, grab me and stop me, i’m happy to sit and chat and help you work some things out if you need it.
Peace Love Respect.
Martin

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